Themes written by hand, in Liquid, not bought and reskinned.
Online Store 2.0 themes built from scratch so a Shopify storefront can carry a real identity. Merchant-editable settings where they belong, and honest adaptations where the platform has no equivalent — never a fake.
01 How it works
-
A real theme, in Liquid
Sections, blocks and settings written from scratch rather than a purchased theme with the colours changed. The result is yours, and a merchant can actually configure it.
-
Honest about the platform
Some things Shopify simply owns — accounts, checkout, fulfilment. Where there is no native equivalent for a feature, the theme adapts in the open instead of faking it badly.
-
Clean on their terms
Themes pass Shopify’s own theme-check linter and behave inside the theme editor the way merchants expect, so nothing breaks the first time someone edits a heading.
02 Straight answers
- Why not just buy a premium theme?
- You can, and for some stores that is the right call. A custom theme is worth it when the brand is the differentiator and you do not want to look like the other stores running the same purchase.
- Can you match an existing site design on Shopify?
- Yes — I have done exactly that, rebuilding a fully custom storefront a second time as a Shopify theme, section for section. See the Polar Planet case study.
- Do you handle migrations?
- Yes, including product data, URL structure and redirects so existing search rankings survive the move.
03 Also relevant