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Halvard Furniture
A catalogue that behaves like a showroom.
- Year
- 2026
- Industry
- Furniture
- Services
- Design, Development, Ecommerce
- Live
- Under wraps
Overview
Halvard makes furniture that takes months to build and about four seconds to scroll past. The old store flattened everything into a grid of thumbnails.
- 01
The challenge
Every product looked identical at catalogue size. The craft — joinery, finish, weight — only existed in photographs nobody reached.
- 02
The approach
We rebuilt the catalogue around scale. Products open into full-bleed studies instead of modal windows, and the grid reflows so no two rows read the same. Checkout stayed boring on purpose.
- 03
The result
Browsing time roughly doubled, and the pieces people used to skip started selling.
By the numbers
- 2.1×
- Time on catalogue
- +38%
- Add to cart
- 0.9s
- Largest paint
04 Plates
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