← All work

Meridian Capital

A client portal people open on purpose.

Year
2025
Industry
Finance
Services
Design, Development, Dashboard
Live
Under wraps

Overview

Meridian had a portal their clients avoided, which meant every routine question arrived by phone instead.

  1. 01

    The challenge

    Dense financial data, a wide range of technical confidence among users, and a legacy system that could not be replaced mid-flight.

  2. 02

    The approach

    We designed a calm information hierarchy on top of the existing API — one screen that answers the question most people log in to ask, with the depth available underneath.

  3. 03

    The result

    Support calls dropped sharply and portal logins became a habit rather than a last resort.

By the numbers

−54%
Support calls
4.6×
Weekly logins
AA
WCAG level
Next project Field Notes Journal Publishing / 2025