Verso Studio

An architecture portfolio with actual scale.

Overview

An architecture practice whose portfolio reduced twelve-storey buildings to 400-pixel thumbnails.

01
The challenge

Conveying physical scale on a screen, across a body of work ranging from interiors to civic buildings.
02
The approach

Projects open at full-bleed and stay there. Drawings, models and photographs share one continuous scroll, with a persistent scale reference in the margin.
03
The result

Enquiries from the size of client they actually wanted went up noticeably.

By the numbers

04 Plates

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The challenge